It gives your customers something other marketing methods lack - AN EXPERIENCE!!
2)
Visitors have an opportunity to experience your products, services, programmes & personnel first hand. Visitors want to touch, hear, see, taste & smell & at an exhibition they have the opportunity to explore more of these senses than they do with any other form of marketing.
3)
Personal selling - provides exhibitors with the opportunity to educate potential clients on a one on one basis. Exhibitors will be able to demonstrate their services, products or expertise in this simulated environment.
4)
Provides exhibitors with the opportunity to compare competitive brands & measure introduction, retention & follow up sales strategies.
